The Best Formula To Use When Applying Shadow To Mature Eyes
If you have mature eyes, how you go about applying eyeshadow will impact look and longevity. However, the formula you choose can have an even bigger impact.
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MUA Laura Geller's '3 E's' Trick Is The Perfect Advice For Applying Makeup To Mature Eyes
Laura Geller creates makeup formulas and techniques for people with mature skin, and uses the '3 E's' hack when applying makeup to the area around the eyes.
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Pop Stars Who Stun With Their Signature Eyeliner Style
Fashion and aesthetics play a vital role in cultivating a persona, and these pop stars have left lasting impressions with their signature eyeliner looks.
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6 Of The Best Tips For Applying Eyeliner To Hooded Eyes
Applying eyeliner can get frustrating if you have hooded eyes, but you just might need a few tips on adjusting your placement, visibility, and structure.
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6 Tips For Applying Bronzer To Mature Skin (& What Not To Do)
Bronzer is never one-size-fits-all, especially on mature skin. Thankfully, our expert has some tricks to ensure you achieve the most natural, sun-kissed finish.
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The Best Eyeliner Colors To Try If You Have Green Eyes
For those who have green eyes, black eyeliner can be a bit harsh to wear. Makeup artist Luna Viola spoke to Women about the best eyeliner colors for green eyes.
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6 Old School Beauty Tips That Will Cost You Practically Nothing To Try
Simplicity is often best when it comes to your beauty routine. And while these affordable, old school beauty tips might seem surprisingly simple, they work.
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Over 40 And Getting Into Makeup For The First Time? We've Got The Best Tips For You
While getting into makeup over 40 can seem daunting, it is not impossible. Makeup artist Brielle Pollara shared amazing tips for starting your makeup journey.
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Millennial Makeup Trends Boomers Will Never Understand
Makeup has changed drastically over the years, and the fads shaped by Baby Boomers are in sharp contrast to the Millennial makeup trends of the '90s and 2000s.
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The Best Eyeshadow Colors To Wear If You're Over 40
Once you reach 40 and your style, skin, and routines evolve, your go-to eyeshadow may not have the same effect. If that rings a bell, it's time for an update.
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Makeup Hacks Older Women Swear By
There are no better makeup experts than the ones who have worn it for decades. Here are the best powder, mascara, and coverage tips from women over 40.
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The Best Eyeliner Colors To Wear If You Have Brown Eyes
According to our makeup artist, the best thing you can do for brown eyes is to expand your liner collection beyond the neutrals and embrace colorful contrasts.
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What Older Women Should Look For In A Lipstick
As you age, your lips are likely to lose volume, so it's important to switch up your go-to lip products, but don't worry -- our expert has you covered.
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Jennifer Lopez's Beauty Evolution Through The Years, In Photos
From embracing '90s brown-toned everything to her frosty eyeshadow era, and her reign as the queen of bronzed face, nude lip combo, J.Lo's lived many lives in the beauty world.
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5 Blush Tips For Women Over 40 That Help Your Makeup Work For Mature Skin
Our makeup expert has five top blush tips for women over 40 to ensure it will work on mature skin, and the effect should not be underestimated.
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Why You'll Want To Keep Eyeliner In Your Makeup Bag If You're Over 40
For women that are over 40, you may want to make adjustments to your makeup routine, but you should always keep eyeliner in your makeup bag.
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Eye Makeup Tips For Older Women That Will Give You A Wide-Awake Appearance
From purposeful products to learning new techniques, every woman over 40 can achieve a bright, wide-awake look, even when running on zero hours of sleep.
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The Old School Beauty Tricks Greta Garbo Used To Make Her Eyes Pop
Greta Garbo's influence in Hollywood was significant, as was her impact on the beauty world. In fact, she used a very specific regimen to make her eyes pop.
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3 Of The Best & Worst Reviewed New Makeup Releases For Older Women In 2026 (So Far)
Many of 2026's makeup releases marketed to older women tackle everything from dry lips to hot flashes. But not all of these products are worth your money.
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Celebs Who Dared To Wear No Makeup On The Red Carpet & Looked Good Doing It
Celebs like Pamela Anderson and Alicia Keys have challenged the status quo by embracing their natural beauty at big events. Here's why they did it.
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The Best Eyeliner Colors To Wear If You're Over 40
As skin ages, your makeup choices should change, and our expert is here to tell you just what shade of eyeliner will work best if you're over 40.
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Reese Witherspoon's Full Beauty Evolution In Photos
Reese Witherspoon made the successful transition from actor to producer to entrepreneur, all while undergoing her own stunning beauty evolution.
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Nicole Kidman's Full Beauty Evolution In Pictures
Nicole Kidman's style sits at the intersection of classic and trendy, giving her an elegant yet bold aesthetic, but it's gotten so much better since the '80s.
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Pics Of Katie Miller That Put Her Obvious Eyebrow Blindness On Blast
If you struggle to see your eyebrows for what they really are, learn from Katie Miller's beauty blunders, because she's suffering from major eyebrow blindness.
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Up Close Look At Marjorie Taylor Greene's Cakey Matte Makeup Is Jarring
Marjorie Taylor Greene has committed some makeup blunders in the past, and she's kept things consistent by sticking to her cakey, matte makeup routine.
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6 Times Erika Kirk Fell Victim To The 'Republican Makeup' Trend
The Mar-A-Lago plastic surgery trend isn't the only beauty aesthetic among MAGA women. There is also "Republican makeup," and Erika Kirk is one of its victims.
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5 Celebs Who Rarely (If Ever) Share A Glimpse Of Their Makeup-Free Face
There are many celebrities we rarely see without makeup, but a few are so known for their glamorous personas that they have never been seen with a bare face.
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