Kelly Osbourne Serves '90s Vamp Energy With One Of Fall 2026's Hottest Lip Colors
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Kelly Osbourne is showcasing the hottest lip trend for fall: a chocolate brown matte lip tone. The sumptuous dark shade is perfect for autumn. It's bold enough to make a statement, but still hovers in the neutral zone, making it easy to style and work with. For those who might not want to veer into the ultra-bold territory of reds, a chocolate-brown lip delivers big impact without overpowering a glam look.
Osbourne showed off the rich shade in her Instagram stories on August 25, 2026, the ideal in-between time of summer and fall when it feels right to experiment with transitional shades as the seasons change. What's so appealing about Osbourne's look is that the matte chocolate brown lip has distinct roots in '90s makeup looks, and the earthy, natural neutral is back in a big way. It's the top of the list among '90s beauty trends we need to bring back, (with a few trends that can stay in the past). The chocolate-brown lip was also a key feature amongst the best beauty moments from '90s supermodels, made iconic by divas like Naomi Campbell and Cindy Crawford. Now that beauty moment is back, heralding in the diva energy of fall 2026 in a wearable way.
How to nail Kelly Osbourne's chocolate brown matte lip color
To achieve Kelly Osbourne's look, source a matte lipstick with a lip liner in a similar shade. This chocolate brown matte lip look benefits from a lip liner as this prevents feathering or color bleeding and outlines the natural shape of the lip. There are some fool-proof tips to find your perfect lipstick match based on your skin tone, because even a chocolate brown lip color can come in both warm and cool shades. A warm tone has undertones of toasted caramel and cinnamon, while a cool tone chocolate brown has undertones of ash, mushroom, and mauve.
The key feature of this trend is, of course, the matte element. While chocolate brown glosses are also trending, to get Osbourne's specific look, find a matte lip color. Maybelline's Serum Lipstick in shade Avenue A delivers a deep, matte chocolate brown. The Wet N Wild Mega Last Matte lip color in Mochalicious offers a spot-on chocolate tone that's budget-friendly. The key to nailing the chocolate matte lip color is to balance out the rest of the makeup to make the brown lip pop. Since the lip color is bold, keep the eyes warm and neutral. A soft taupe or warm brown eyeshadow works well. Avoid blushes that are too pink or red; instead, stick to a neutral peach blush or lean on a warm bronzer to complement the lip color.