How To Fake The Bleached Brows Look (Because We're Not Ready For That Commitment Either)

First, it was thin eyebrows, and then, it was thick ones; from microblading and microfeathering to the fluffy brows trend, we're paying more attention to our eyebrows now than ever. However, the latest eyebrow trend may not involve them at all. Bleached eyebrows are one of the most eye-catching trends of the year, appearing on runways and the Instagram photos of fashion influencers.


It might seem like a daunting look to pull off, and to a certain extent, it is. Bleaching strips the color from your hair follicles, regardless of where that hair is located. As such, your eyebrows will be permanently lighter after getting them bleached. This means that the commitment needed for real bleached brows might not be everyone's speed.

Thankfully, you won't have to worry about this commitment. This is because the bleached brow look can easily be duped, whether through your go-to concealer or specialized products now hitting the market. No matter which of these you decide to choose, you'll be sure to achieve a killer look.

The concealer approach to bleached brows

This concealer method of faking bleached eyebrows is simple: Brush out your eyebrows, then lightly apply your regular concealer over top of them using an eyebrow brush. It might take a little bit for you to achieve the lightness you want, especially if your eyebrows are thicker. However, you'll find that only the faintest shadow of your brows remains after application, which is exactly what makes bleached brows such an appealing trend. Finally, apply setting powder to the concealed brows. This is to give them the iconic shine that comes with the bleached look.


The concealer method for achieving the bleached eyebrows look does come with a few important caveats, though. For starters, you have to ensure that you have a concealer that actually matches your skin tone. Accidentally buying the wrong shade is all too common, and can ruin the illusion. You also need to make sure you don't apply too much concealer to your brows to avoid a cakey look.

The brow makeup approach to bleached brows

If you're looking for a more specialized approach, then we have good news. Given the popularity of bleached brows, both authentic and faux, more brow products meant to temporarily lighten eyebrows have entered the market. Tinted gels can give the illusion of both thicker and lightly bleached brows, as you can simply brush the gel into your eyebrows through its included brush. Make sure you brush out your brows as much as possible beforehand since you will still want a noticeable shape underneath.


Much like the concealer method, it's important not to put too much of this tinted gel on your brows. Once each hair appears lightened, even it out once more with a brow brush to ensure the gel is as spread out as possible. Don't try to apply more onto the brows unless absolutely needed, as you will risk making your brows look wet and greasy.

The bleached eyebrow look won't be for everyone, but it is at least fun to try out for yourself. Who knows if you will love or hate it? Give it an obligation-free try with these faux looks, as you might find out something very surprising about yourself!