CoverGirl Announces Its First Ever Male Spokesmodel


He's more than just a pretty face.

Easy, breezy, beautiful... coverBOY?

That's right. James Charles is officially CoverGirl's first ever male spokesmodel.


Just look at that beautiful face... we aren't even SURPRISED.

"All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. James Charles is no exception," the beauty brand stated. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same."


The beauty blogger has already been rubbing shoulders with other CoverGirl legends such as Katy Perry, and he could not be more excited to start this journey.

Check out his Instagram and keep those beautiful lashy eyes peeled (using CoverGirl's "So Lashy!" mascara, of course) to see James in the brand's upcoming ads and commercials.


Congrats, James!!