Shiseido's ControlledChaos MascaraInk Review
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Review of Shiseido's New ControlledChaos MascaraInk Collection
Makeup has never been my friend.
I would experiment with it when I was younger, but once I realized I could gain an extra hour of sleep or so by not doing my makeup before school every morning, I gave it up.
As an adult, I stared to add it back into my routine once again as a means to cover up my acne and dark circles. I wouldn't do too much, just slather my face in concealer, brush on some powder, swipe my eyelashes with mascara, and call it a day.
I've always been so impressed by those who were able to use their face as a canvas for all sorts of intricate designs. I could never do that, because makeup always terrified me. I wasn't "good at it," nor did I have a willingness to learn. Mainly because I knew I could never compare to the slew of beauty influencers in the world.
That all changed last Friday when I attended an event put on by Japanese makeup company Shiseido. Held in the stunning Japan House LA on International Women's Day, members of the Shiseido team were there to unveil their new product line, ControlledChaos MascaraInk.
About Shiseido's ControlledChaos MascaraInk
Shiseido's new line isn't your average mascara in the least bit.
Coming in four bold shades (more of which we'll discuss later), they were all inspired by Ginza's iconic crossing to "balance energy and serenity, excess and restraint, chaos and order with masterful precision and exceptional control."
Everything about the mascara is entirely innovative, as well. Along with featuring memory flex bristles that maintain the integrity of the brush for years and years to come, the formula is smudge-, clump-, and flake-resistant on a 24 hour wear.
The formula also has been shown to increase the lash volume by 250 percent and the lash length by 47 percent after a single application.
It really doesn't get much better than that.
Shiseido ControlledChaos MascaraInk Color Range
Shiseido's MascaraInk comes in four high-impact shades:
These colors are the best part of the mascara line, in my opinion. All the innovative technology in the wand and formula is critical, but the bright hues really sold me on this being the only mascara I need to own.
As I said before, makeup used to scare me. The thought of it alone is enough to make me queasy. But after hearing Shiseido's VP of Integrated Communications Tiffani D. Carter and Shiseido Makeup Global Color Artist Patrick Ta discuss the colors and inspiration for the mascaras, a little lightbulb went off above my head.
Makeup isn't meant to be intimidating, it's meant to be fun. I don't need to be a beauty guru or Instagram influencer to experiment with makeup, I simply have to be me.
Thank you for the important lesson, Shiseido. I never thought I'd be wearing colored mascara in my life ever again, yet here we are.
We Want to Hear From You
Which shade of Shiseido's ControlledChaos MascaraInk would you rock?