But what does this URL extension mean? Should publishers be worried about this parameter affecting their site traffic?
What does the AMP URL parameter usqp=mq331AQCCAE in Google Analytics mean?
Publishers may have noticed a recent spike in organic AMP traffic containing the parameter usqp=mq331AQCCAE.
The mysterious usqp=mq331AQCCAE parameter doesn’t seem to cause any noticeable problems at this time.
While Google Analytics has yet to clarify what this string of characters means, there are several plausible explanations for the usqp=mq331AQCCAE organic traffic AMP URL parameter:
1. usqp=mq331AQCCAE is a Google Analytics tracking code.
Most online commentators seem to believe the URL extension is simply a tracking parameter that Google AMP Cache is sending. Google could be using this tracking parameter internally to log some sort of metrics such as clicks from search results.
2. usqp=mq331AQCCAE is a spam referral.
Historically Google's incoming URLs have been "clean,” so it is not clear that this URL parameter is a tracking code from Google. However, because this pattern has been slowly growing on AMP pages and appears to come from nothing but organic traffic sources, it is unlikely to be a spam referral.
3. usqp=mq331AQCCAE is a malware redirect.
Since numerous unrelated sites have reported the same exact usqp=mq331AQCCAE character string, it is not likely to be malware related.
We currently have no reason to believe the usqp=mq331AQCCAE AMP URL parameter in Google Analytics is anything harmful like spam or malware. Most likely it is a harmless Google Analytics tracking code that will disappear after GA’s tests are complete.
Women.com has reached out to Google Analytics for comment, but did not receive a reply at the time of publication.
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