This Conspiracy Theory About Parallel Universes Will Make You Freak Out


Have you heard of the Mandela Effect?

Remember the Berenstein Bears books? WRONG. You don't. That's because they are actually called the BerenSTAIN Bears, and apparently there's a huge group of us who are living in some alternate universe where our recollection of the past is actually incorrect. Confused? Having a panic attack? Let me explain.

It's called "The Mandela Effect," and it's when a collection of people have the same memory of an event that is either incorrect or never occurred. Somehow, these false memories enter the collective unconscious, and a subset of the population, seemingly unrelated to one another, identify events, products, movies, deaths, and books as being vividly real, although they have never actually existed.

The Mandela Effect is "what happens when someone has a clear memory of something that never happened in this reality. Many of us — mostly total strangers — remember the exact same events with the exact same details. However, our memories are different from what's in history books, newspaper archives, and so on."

The phenomenon got it's name after several people swore that Nelson Mandela died while still in prison in the 1980s. They even vividly recall seeing clips of his funeral on television. (He actually died in 2013.)

Want some examples that we are living in an alternative universe that will literally BLOW YOUR MIND and leave you questioning your entire existence for the rest of the day? Well... Here you go.


Berenstein Bears vs. Berenstain Bears

The theory that launched the conspiracy. Basically, everyone remembers the books as being spelled as "The Berenstein Bears." HOWEVER, they were apparently never written that way. If you look at any of the books, they were actually written "STAIN." Yet why do so many of us vividly insist they were written "Berenstein?" Even more interestingly, the "incorrect" spelling pops up in a series of places:

Such as this old VHS


And on the TV channel Sprout.

So why if the books have always been "The Berenstain Bears," do so many of us insist on spelling it the same incorrect way? I have a VIVID recollection of the book cover saying Berenstein.

Some buzzkill false memory expert, Dr. Henry L. Roediger, said in an interview for Vice, "I'm not sure that misremembering one letter in a long name is a major league false memory...My guess is that in this case that "stein" is remembered because it is a common ending of many names—Einstein, Frankenstein, Goldstein, etc." #majorleague #frankenstein #youdontseemveryfun


Foods and Drink

The Jif Peanut Butter vs. Jiffy Peanut Butter debate. Remember Jiffy Peanut Butter? Well, you shouldn't, because it's not a thing. There's Jif, and then there's Skippy, but Jiffy Peanut Butter does NOT exist, despite a large portion of the population (like me) insisting we ate it growing up. It is also depicted it TV shows and cartoons, like this still from American Dad.

Additionally, some people remember there being a dash in the candy bar Kit-Kat (there is not.)


And finally, Chick-fil-A is not spelled Chic-fil-A, or Chik-fil-A.

It's also Froot Loops and not Fruit Loops, but that's always been the case in whatever parallel universe I'm living in.


TV and Movies

  • C3PO isn't all gold. He actually has a silver leg? .... ?!?!??!??!!

  • Darth Vader doesn't say "Luke, I am your father." He says: "No, I am your father."

  • Remember the movie Shazaam, starring Sinbad? Where he played a genie? It didn't exist. The movie Kazaam, starring Shaq, did though. (I distinctly remember Sinbad in harem pants granting people wishes but maybe that was just a fantasy?!)

  • It's not "Life is like a box of chocolates," it's "life WAS like a box of chocolates."

  • Hannibal Lecter never says "Hello Clarice." He just says "Good morning."

  • Interview with a Vampire is actually called Interview with THE Vampire


In I Love Lucy, Ricky is famous for saying, "Lucy you got some 'splainin to do!" Here's the thing: he never actually said that in a single episode. Yet it's one of the most recognizable quotes of all time, so much so that one Reddit user insists he remembers hearing it in nearly every episode of the show.



Many remember Rodin's "The Thinker" to have been resting his head on a closed fist, while now it has an open, downward facing palm.

Possible Theories

There are several theories regarding what the Mandela Effect actually is. There is, unsurprisingly, a whole Reddit message board devoted to it.

  • Parallel Realities
  • Multiverses
  • We are living in a computer simulation that occasionally malfunctions
  • Someone travelled back in time and altered our universe

Anyway, DO YOU THINK IM CRAZY? Are you a Berenstein Bears/Shazaam truther? Are we living in a parallel universe? Have you noticed any of your own conspiracies? LMK in the comment section, okay?

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