Fashion Influencers Over 40 To Follow Right Now

While turning 40 is a milestone, it's also the age at which many women start to feel a disconnect between who they are and how they are packaged. In fact, countless women will begin looking into clothing items that seem perfect for women over 40, but are actually aging them. It's an age-old trap, where women over a certain age feel like they should be reaching for lots of neutrals and safe staples like oversized cardigans and shapeless skirts. The result is often a wardrobe that feels more like a compromise than a reflection of power. 

If you're one of those women 40 or older who has really been feeling that slump, it's time for a change. Your 40s and beyond are the years you get to be bold without caring about outdated social expectations. They're the years you get to shed the weight of trying to fit in and just embrace being able to stand out. But with all of the content online, it's easy to get overwhelmed trying to figure out where to start your own style journey — this is where fashion influencers come in. 

Depending on your personal style, figure, and lifestyle, there are different fashion influencers you should follow. Whether you're hoping to begin purging your wardrobe and completely start new or you're looking for practical tips for day-to-day styling, these fashion influencers over 40 are who you need to follow right now.

While seeing a skinny fashion influencer on your feed on a good day can feel like inspo, realistically, it's an unrealistic standard to compare yourself to. Enter Taryn Hicks (@taryntruly), the 'Self-Love Stylist' who is active on various social media platforms. Her Instagram is all about embracing yourself for who you are, no matter your size. 

Her social media presence is all about her trial-and-error approach to clothes, and she's best known for sharing her preferred brands for the best jean shorts if you struggle with a muffin top or an apron belly. The 40-year-old fashion influencer with more than a million Instagram followers likes to focus on the challenges of being 'mid-size + mid-life.' She also uses her platform to pull back the curtain on the struggles of having ADHD as an adult, in tandem with her perimenopause journey. 

For instance, in an April 2026 Instagram post, Hicks got real about the overwhelm of trying to balance perimenopause symptoms and ADHD. The post alone received more than 600 comments from followers sharing their own experiences, thanking her for being so honest about her struggles. The midsize fashion influencer is the perfect follow for those who love the feeling of community, inclusivity, as well as tips on day-to-day dressing, as opposed to avant-garde trends. 

If you've ever gone down the fashion rabbit hole on Instagram, you've likely been stopped in your tracks by the silver-haired force of nature that is fashion influencer Grece Ghanem (@greceghanem). At 61, the senior fashion influencer and former microbiologist traded her old life for a more glamorous one, in which she gets to sit front row at shows like Hermès during Paris Fashion Week. 

From styling a cropped Celine track jacket with a pair of baggy lavender Bermuda shorts to donning a traditional Korean Hanbok with her daughter, looking through Ghanem's vibrant Instagram feed will motivate you to be bolder and more colorful, no matter your age. While you might think her viral fame is what has encouraged her to be un-boring when it comes to fashion, she's actually always been this way. In a 2021 interview with British Vogue, she said, "I always liked elevated basics, bold colours and power prints." She may be trying new things, but the core of her aesthetic remains unchanged. 

For women who have been feeling stuck in a cycle of playing it safe when it comes to fashion, the senior fashion influencer's Instagram bio should be the reason you give her a follow. "All about fashion and confidence as style has no age!" says the iconic silver-bobbed fashion aficionado. While her main social media presence is on Instagram, she also maintains a steady pulse on TikTok with her "Get Ready With Me" posts. 

Erin Busbee (@busbeestyle) is the founder of Busbee Style, a fashion blog catering to women of all ages. Busbee is a major advocate for showing women everything they should buy to create a capsule wardrobe instead of just buying more clothes for the sake of it. Her content focuses on a quality over quantity approach, as well as styling hacks like how to wear a denim skirt when you're 40 and over without feeling like you're wearing a costume. 

If you're not keen on Instagram, you can also find her sharing more in-depth styling tutorials on YouTube, where she's amassed more than 700K subscribers. Busbee also knows what women 40+ are seeking when it comes to styling tips, focusing on how to remix capsule wardrobe pieces into dozens of new looks, on top of how to look expensive without spending a fortune. Her content is a blueprint for 'strategic style', often demonstrating that a luxurious look is often more about garment construction than an expensive price tag. Strategic minimalists who value a logic-based system when it comes to dressing would find her content particularly helpful, as she provides tips and tricks to simplify your wardrobe without losing your sophisticated edge as you age.

For readers seeking an influencer that isn't solely focused on fashion and prioritizes sharing wellness tips and skincare routines for that glow, Tennille Jenkins (@thetennillelife_) serves as a primary resource for what it looks like when you prioritize yourself in your 40s and beyond. Jenkins isn't just stylish, she's all about encouraging women to carve out time for a self-care routine. She's a firm believer that self-love is just as important as any finished look. 

The 48-year-old content creator is also a Who What Wear editor in residence, and wrote in an October 2025 Who What Wear article that she longs to 'connect with readers who are in their 20s and 30s and demystify what life and beauty can look like after 40.' She goes beyond showing followers how to dress and loves to share tips on how to create a self-love routine and therapeutic space within the comfort of their own homes. 

Jenkins' Instagram feed inspires women to go beyond what's been deemed age-appropriate and to take a chance on the items they might be avoiding, like a bikini for a beach vacation or a halter neck dress that's perfect for date night. She's also the perfect influencer for getting insider details on the best tips for keeping your skin youthful as you age. If you've been seeking ways to coordinate stylish outfits but feel like you've been neglecting self-care, Jenkins is proof that confidence is the real starting point for any outfit. 

Gym Tan (@californiaistoocasual) loves to spread her positive mantra, "it's never too late," on her various social media platforms like Instagram and TikTok. The 65-year-old is a firm believer that you can absolutely embrace feeling young at any age, even in your 60s. In a candid essay penned for Vogue Singapore, the fashion influencer said everything in her life came later than the traditional timeline society dictates, and she wanted everyone to know that's completely okay. 

She inspires her followers by sporting mini skirts and low-cut sundresses, refusing to abide by the rules of how a woman should look and dress in her 60s. In her Vogue essay, she shared, "If I could tell you just one thing, it would be that youthfulness has nothing to do with your age." Tan exudes a youthful confidence in every outfit photo. From wearing a fitted red qipao-inspired maxi dress with matching red Minnie ears to styling a little black dress with Mary Janes, her style is never defined by age.

If you want to know how to style timeless pieces with a pop of color and fun accessories here and there for fresh, fashion-forward outfits, Gym Tan is the one to follow. Plus, she also makes content about dressing up her husband for vacations and date nights in coordinating outfits, which might inspire you to do the same with your partner. 

If you're on the taller side and are looking for ways to dress to your stature, Emily Jane Johnston (@emilyjanejohnston) is someone who deserves your attention. At 6'2" and proudly midsize, Johnston has figured out how to dress her proportions in the most flattering way possible. And while you might be thinking she was always this confident, the fashion influencer admitted in a May 2026 Instagram post that she struggled with 'standing out' because of her 6'2" height. 

In her 40s, her goal is to inspire people to believe that 'being forced to stand out is an actual blessing,' and her sentiment resonated with many fellow tall women, who shared how she's inspired them to embrace their height in the comments of her post. The fashion influencer's style and aesthetic are down-to-earth, and she opts to wear more affordable clothing brands, making her all the more relatable. 

Her fashion content spans from recommending the perfect jeans for bloated days to why she opts for tonal dressing on her lazy days, so there's something for every tall woman looking for practical style advice. If fashion influencers like Grece Ghanem are fun to follow because they're decked out in brands like Prada and Celine, Johnston's content falls on the other end of the spectrum, boasting practicality and how to navigate being stylish on a budget.