The Winter 2023/2024 Color Trends That Will Define Your Cold Weather Wardrobe
As another season has come and gone, it's time to turn our attention to the hot shades we can expect to see everyone wearing as we swap our sandals for boots and socks while temperatures drop. Already in 2023, we've seen plenty of hot pink galore (hello, "Barbie" summer) and cherry mocha, well, everything (thanks, TikTok fall) but now we're ushering in something new into our wardrobes. "Color is a language and as such plays an elemental role in personal self-expression. Some will be turning to bold colors but others will be looking to softer neutrals and calming pastels," Laurie Pressman, vice president of the Pantone Color Institute, explained to Veranda, highlighting what we can expect as we wave goodbye to 2023 and hello to 2024.
But while what colors you wear, of course, should always reflect you ("There are no rules, it is really about how one feels on any given day and what resonates at the moment," Pressman pointed out) there are a few starting points to get your winter wardrobe going. From the more expected reds to the more unexpected beige shades, these are the colors to keep an eye on.
Reds are red-y to make an appearance
It's probably not too much of a surprise to hear that red will be a hot color trend for winter 2023. Of course, the color is synonymous with Christmas, which is why a lot of people who celebrate the Holiday tend to bring out their fire engine red shades this time of year — and it'll be no different this time around. But it's not just a fiery red that you'll see a lot of. A slightly darker red will heat things up as it gets colder outside.
And think beige, too!
Beige is also set to be big for winter 2023/2024 color, as it was all over the biggest fall/winter fashion shows this year. Pantone lists a beige that's slightly more peach-leaning (called Tender Peach) in its Fashion Color Trend Report for the fashion season, because it was such a popular choice during New York Fashion Week. But this shade is one of the fewer softer, toned-down colors we expect to be seeing a lot of in the colder months.
While jewel tones will bring some color to those bleaker days
Yep, it's true. Vibrant shades with the saturation turned up are the hot colors for winter 2023, and we'll be seeing a whole lot of jewel tones joining people's wardrobes as well. Expect to see the likes of sapphire blue shades and emerald greens all over the place. We'd recommend potentially getting in on this trend with a gorgeous jewel-toned coat, as it will keep on looking classic for years to come.
Bright orange is a vibrant but less expected choice
It's not just all about the traditional reds for winter 2023. Of course, bright orange is usually seen a lot around fall because of its association with fallen leaves and pumpkins, but it seems this year it will be transcending the season and stretching into the next. A more red-orange was featured on Pantone's Fashion Color Trend Report for Fall/Winter 2023, though we can see this shade getting brighter as we head into winter as bright orange coats become super popular.
Lavender will also have a moment
Digital Lavender was named WGSN's 2023 Colour of the Year, so we're expecting to see plenty of lavender shades coming out for winter 2023. This color is thought to be a popular one because of how soft and soothing it is (in contrast to many of the other vibrant trends on our list), while more businesses are predicted to try the color for new products in the health, fitness, and beauty worlds.
And pinks are here to stay
Sorry to say if you weren't a fan of our Barbiecore summer (and thrilled to say if you were) that pink is going nowhere as we see out the year. Though we're more used to seeing it in the summer, hot pinks will be sticking around a little longer into winter this year. But if you're not feeling the super vibrant shade, magenta could be the way to go. Viva Magenta was actually named Pantone's color of the year for 2023, deriving from the reds that will also be popular this season. "Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known," Leatrice Eiseman, executive director at the Pantone Color Institute explained.