Unfiltered Pics Of Pamela Anderson Have Us Begging Her To Drop The Skincare Routine

Blonde bombshell Pamela Anderson has been a long-time beauty icon after catapulting to fame on "Baywatch" in 1992, and her looks have been under scrutiny ever since. Despite being known for her sultry makeup looks, the star has been going completely bare-faced since attending Paris Fashion Week in 2023. A recent ad campaign shared on Instagram by lifestyle brand Aerie has not only shown that Pamela Anderson is still gorgeous going makeup-free, but also left us wondering what's in the star's skincare routine that keeps her looking so radiant. 

Aerie / Instagram

In the captions, Aerie states that Anderson is "being her real self," boldly adding that the images have not been retouched or edited by AI. Fans didn't hold back in the comments, making their enthusiastic approval of Anderson and the brand's views on AI and graceful aging known. "Tell your CEO and Director of Social that this campaign is translating [in]to SALES!" an Instagram user. "I love this for Pamela!!! And for all of us proving we never aged out of this space," another Instagram user commented in a separate Instagram post featuring Anderson. It's clear that Anderson is an older celeb who isn't playing by society's beauty rules, as she swaps makeup for skincare that's made her confident enough to hit the red carpet bare-faced.

Pamela Anderson has certainly made a powerful statement by going makeup-free, even more so given that she's still sticking to it years later. The former "Dancing with the Stars" contestant is now a clear champion of skincare over makeup.

She proved as much in 2024, when she joined skincare brand Sonsie as co-founder and owner. Since then, Anderson has been vocal about Sonsie's products, claiming that she only uses them in her skincare routine. "In the morning [I use] Cleansing Mousse for a soft, simple start. Super Serum — a few drops for glow," she told Byrdie in 2025. Her routine continues at night. "I cleanse again. Then Super Serum and Multi Moisture Cream — like a mask, and on hands, elbows, and feet."

It might seem as though Anderson is going makeup-free as a marketing tactic (still effective, if true), but "The Last Showgirl" star seemed to have other reasons for doing so. "[Going bare-faced] was the beginning of me letting go of the image I had always had of myself," Anderson told Better Homes & Gardens. She added, "What is this cartoon character that I'd created? OK, that was fun. But I'm not that person anymore." While she isn't taking makeup completely off the table, Anderson is more than satisfied with where she is, and there's something admirable and brave about that.