Here's What Went Down With Monosuit After Shark Tank

If you're a "Shark Tank" fan, chances are you'll remember Monosuit founder Mia Murr's iconic musical pitch to the Sharks while wearing a hot pink jumpsuit. The song came about after Murr was determined to tackle the problem so many of us experience when rocking a cute jumpsuit — going to the bathroom. If you've ever been out and about in a cute, all-in-one (or in the office, as they make great corporate summer wear), you're probably well aware of how uncomfortable it can be to have to head to the bathroom and essentially strip down every single time you need to pee. "So, I came up with a killer solution for this awkward problem by adding a system of secret lower back zippers," Murr explained to Not Just A Label of her invention, which involves adding zippers around the booty area so the jumpsuit doesn't have to be removed for the bathroom. After being asked by several people on the street about her outfit, she knew it was time to turn it into a business. To do that, she teamed up with her friends Elena Skazhenyuk, Tatyana Shorova, and Alexander Pavlovich to create Monosuit.

That was in 2013, but it wasn't until a whole decade later (during season 15, to be exact) when Murr brought her business in front of the Sharks for a cash injection. But did the Sharks think Murr's pitch was out of style?

Mia Murr certainly made a splash on "Shark Tank." She introduced Monosuit to Mark Cuban, Barbara Corcoran, Kevin O'Leary, Lori Greiner, and Robert Herjavec with a catchy original song about the joys of jumpsuits, and she certainly got their attention. The song explained how the outfits were eco-friendly, as they're made from 40% recycled material. After impressing the sharks with her musical ability, the businessperson expressed that she was looking to exchange 5% of the company for $150,000.

Murr revealed that Monosuit had amassed $245,000 in sales the year prior without any significant advertising campaign. She also spoke to the group about her past investments, including getting $2 million in 2018. But, sadly for Murr, that wasn't enough to get all the Sharks on board. Cuban dropped out after telling her he didn't think the jumpsuits could be made affordably (they retail for between $190 and $350 on the brand's website). Kevin O'Leary was next to declare himself out, telling Murr her focus should be on the unique jumpsuits and not other products. Robert Herjavec and Barbara Corcoran agreed on their reason not to invest, sharing they thought the entrepreneur's business was too all over the place. And, sadly, despite sharing early on how much she loved the product, Greiner wasn't convinced to part with her cash, either. She told Murr she thought she'd need much more than $150,000, so she too wasn't willing to invest.

Mia Murr took to Instagram after her episode aired to share her disappointment that the "Shark Tank" gang didn't focus more on her important message of sustainable fashion. "Did you already find out how my 'Shark Tank' episode ended? I was [a] little bit disappointed that people are continuing to focus only on making money..." she wrote in November 2023. But, despite not landing a deal, Murr made it clear that she was still grateful for the chance to get her product in front of millions. "Reflecting on that incredible experience, I'm filled with gratitude for my team and the MONOSUIT community. It was a moment that had been a long time in the making, and I'm thrilled to have shared it with all of you," she wrote in another Instagram post. She also took the chance to move into the music world after her appearance on the ABC show, making her pitch song "MONOSUIT at Sharks" available on Apple Music.

In 2023, Monosuit was employing 15 people and was seen on some of the world's biggest celebrities. Amongst the A-Listers who had rocked the unique all-in-one? Trendsetter Kylie Jenner, her big sister Kim Kardashian, and Paris Hilton. It's no surprise so many famous faces wanted to get their hands on the product, as it's selling around the world in 24 countries.

Monosuit is still in business as of May 2024. The company offers a range of different styles on its website, and is expanding into a wide range of products. In addition to the jumpsuits seen on "Shark Tank," the company also offers bodysuits, dresses, tops, bottoms, and accessories, including the likes of socks, bags, and jewelry. The business clearly got a boost from its "Shark Tank" appearance too. After one customer questioned the status of their order on Murr's Instagram page in March 2024, the founder responded, "Due to the surge in orders following our 'Shark Tank' appearance, we're navigating through a busy period. I'm currently in Milan this week, working closely with our team to accelerate production."

But it seems as though Monosuit's founders may potentially be ready to move on from the business ... for a hefty sum. At the time of writing, the company is listed for sale on the likes of Loopnet and BizBuySell, with an asking price of $20 million. It's not clear why the business is available for purchase, but there's no doubting whoever does snap up the offer will be getting their hands on a big brand with a lot of reach. Monosuit comes with more than 5,300 followers on Facebook, 37,800 followers on Instagram, and a further 21,000 TikTok followers.

Much of Monosuit's future going forward depends on whether it gets sold and to whom. However, it seems as though the company is still going strong following its for-sale listing. The brand's LinkedIn confirmed that, as of May 2024, it was still hiring and expanding its talent pool. In fact, the business is looking for a new regional director of sales and marketing who can work for the company remotely.

But it seems as though its founders have fingers in a few pies. Mia Murr's LinkedIn page, where she goes by the name Maria Agapkina, confirmed that in addition to her work with Monosuit, she's also listed as being a full-time associate director at the company Ernst & Young (EY). As for her co-worker Elena Skazhenyuk, her LinkedIn page confirms she's still very much focused on Monosuit and has been working full-time as its sales and marketing director since 2022.