Weddings Are Going Retro — Pinterest Predicts '70s-Inspired Ceremonies In 2024
While the rest of the world may be rolling into 2024, those getting married this year might have another decade on their mind: the 1970s. Known for its disco, earthy-yet-flashy aesthetics (think bell-bottom pants and pea green color palette), and one of the most infamous political scandals of all time, the 1970s are about to have another moment.
According to Pinterest Predictions, searches for "groovy wedding" and "groovy hen party outfit" have skyrocketed by 170% and 110%, respectively. The search term "'70s bride" has jumped by 50% and "retro wedding theme" is up by 80%. But while Pinterest predicts this as being a big theme in 2024, 2023 already saw some touches of it thanks to the hype over "Daisy Jones & The Six" and Beyoncé's "Renaissance" album and tour. "With trends, whether it's fashion or music, it always trickles down to events," event planner Sarah Mastriano tol The New York Times. "We were all locked up for so long that now couples are really emphasizing the experience of the guest. If they're going to come out of their house and almost put their health at risk to be in a big crowd, it better be interesting and fun."
If you're going to a wedding this year and the font looks suspiciously outdated, then you may want to prepare yourself. You might just be headed into an evening of the Bee Gees, bad Richard Nixon-related jokes, and, of course, lots of disco balls.
Flower child- or disco-inspired attire will be a must
The 1970s were an interesting decade because they began with the flower child mentality of the '60s, then ended with the cocaine-fueled days of Studio 54. In other words, if you're invited to a '70s-themed wedding, you have two very opposing aesthetics from which to choose. If you're going for the hippy look, you could opt for a dress that's crocheted and billowy that speaks to the Woodstock era. When it comes to your hair and makeup, it's about keeping things natural, nothing heavy (even if it's a nighttime wedding), and adorning yourself with real flowers or flower-inspired motifs.
If that doesn't sound like a look you're interested in trying to pull off, or the bride has requested otherwise for their theme, you can go glitzy. Instead of billowing sleeves and high-waists, bring the cuts way in to be as form-fitting as you can stand. Man-made fabrics like spandex and polyester reigned supreme in the mid-to-late 1970s, so don't shy away from these textures. Make your hair big and over-the-top, and do the same with your makeup. You can even use a disco ball as subtle inspiration for your outfit while keeping in mind that attention should be focused on the bride.
Décor and the event space will be bold
No matter what part of the decade the theme embraces, 1970s décor was loud from beginning to end, and that's something that can't be escaped. Oranges, yellows, silver, sparkles, bubbly-type font, big centerpieces that are equal parts peace, love, happiness, and Studio 54 should be expected. Also, there will likely be a disco ball because of course. Disco balls make people happy. "Everyone smiles at the effect of a disco-theme embellished wedding décor! There is just something joyful and happy about the sparkle and the fun that a disco theme implies," event planner Cathy O'Connell told Brides. "Whether it's an over-the-top disco-themed after-party or disco-themed elements enhancing the ceremony and reception décor in elegant and creative ways, the sparkle and the glam are here to stay."
To keep with the mood and ambiance, event spaces that have the look and feel of a 1970s club will be the only place to pull off a wedding of this caliber. Or, if the bride(s) and groom(s) are leaning into the pre-disco days of the decade, barn and country style will be all the rage — so prepare to go barefoot at some point in the night.
Even if '70s music and fashion aren't your scene, just let yourself have fun and lean into it. When it's your turn to get married, you can choose a theme that suits you — something without the Bee Gees, perhaps.