Amazon's New $200 Echo Look Is Here To Judge Your Outfits For You

Amazon, fashion, amazon echo
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Amazon recently announced a new device for all of you Echo (otherwise known as Alexa) lovers out there: the Echo Look, a "style assistant" camera that helps catalog your outfits and rates your look based on "machine learning algorithms with advice from fashion specialists." Yes, yes, ladies, it's like a personal best friend who lives in your bedroom, solely to rate your outfit choices.

This is basically what Cher was going after in clueless - but instead of Dionne being there with a polaroid, Echo Look will be there to snap photos and videos of you from difficult to see angles.

The Echo Look first leaked as a "security camera" back in March, and the photo matches exactly with what Amazon has announced today. The device comes with a built-in LED light, a microphone, and a base mount for you to attach it to the wall or leave it freestanding. It will also work with a companion app that has a Style Check feature to compare two outfits and rate which is better. As an aside, the Amazon iOS app offers a similar feature under the Programs and Features menu, if you don't want to buy the Echo Look. The Echo version of the feature gives you a percentage rating of outfits based on a mix of algorithm and stylist opinions, while Outfit Compare on the Amazon app picks which outfit of the two it likes better.

Like the original Echo speaker, you can ask Alexa on the Echo Look to read you news, play music, or get traffic estimates. Amazon says it will continue to add Alexa skills for the Echo Look as well.

The Echo Look is available for $199.99 by invitation only. Interested customers can request one on the product page.