Empowering, Funny Ways Brands Are Celebrating Women's History Month

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creativity-online.com

Find out how these big brands are stepping up!

It's Women's History Month again, but this year some of the biggest brands are stepping up to support women.

Here's a list of the best we've seen so far:

Brawny replaces "Brawny man" with a woman:

creativity-online.com

The next package of Brawny paper towels you buy might look a little different.

The popular Georgia-Pacific paper towel brand is replacing its iconic, flannel-wearing man with a woman in a nod to Women’s History Month in March.

“There are women and girls everywhere who exhibit strength and resilience in their lives, and that’s the inspiration behind the Brawny #StrengthHasNoGender campaign,” Frances Morgan, senior brand manager at G-P, said in a statement.

This year marks the second consecutive year that Brawny has taken part in the initiative, but it’s the first time the burly Brawny man has been replaced on their packaging.

Ann Taylor:

The clothing brand celebrated over 60 years of business with the release of This Is Our Time, a video that highlights the struggles women have overcome and the factors that still unite them.

“Before there were power suits, there were picket sights, pantyhose, bodysuits, lawsuits," a narrator says, as shots of women protesting and working flash up on the screen. "Behind every conference call there have been cat calls, calls from schools, tough calls, wake-up calls. For every double latte, we’ve seen double standards, pulled double shifts, been double booked."

The video, which is a product of an all-female creative team, ends with a powerful message:

"We couldn’t have done it without the women who came before us and the women who stand beside us.”

Procter & Gamble #WeSeeEqual:

While we've come a long way, the United States still has a way to go when it comes to gender inequality. In Procter & Gamble's #WeSeeEqual ad, a dad changes a diaper, a grandmother goes bungee jumping and two young girls work on a science experiment. The message: We may associate jobs and family roles with a certain gender, but it shouldn't be that way.

“Tears don’t care who cry them. Science doesn’t care who studies it. Diapers don’t care who change them. Butts don’t care who kick them. Households don’t care who hold them. Fears don’t care who conquer them. Love doesn’t care who gives it," the video says.

The ad ends with a young woman in the workplace who appears to be getting ready to ask for a raise. An older woman stands next to her and says "do it."

"Equal pay doesn't care who demands it," the video concludes.

The future is female, right?

h/t | usatoday.com

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