Denim Day: Why Women Are Wearing Denim Today

Because there is NO excuse and NEVER an invitation to rape.

The month of April, marks Sexual Assault Awareness Month, and Denim Day is this April 26, 2017... AKA TODAY. Denim Day is an international awareness campaign focused on preventing sexual assault and supporting survivors. For the past 18 years, Peace Over Violence has run its Denim Day campaign on a Wednesday in April. explains why women should (and are) wearing denim today:

The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.

The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.

In this rape prevention education campaign we ask community members, elected officials, businesses and students to make a social statement with their fashion by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual assault. This year’s Denim Day is April 26, 2017

There is no excuse and never an invitation to rape.

To find out more information go to AND, if you want to officially participate you can register online, here


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