The invisible majority.
Most American women are plus-sized, yet make up less than 2% of the images we see. Refinery29, Lane Bryant, and Aerie are partnering to change that. During the week of this launch, 67% of their images features on their website, social media accounts, and newsletter will feature women of normal body types.
They are taking the extra step to make sure they feature women that represent the nation. But this is just one awesome example of how things are changing for women and representation.
A 2014 Dove study found that women wrote over 5 million disparaging tweets about beauty, most of which were about themselves.
What we need is a total makeover of how women are shown in media. So what does that look like?
Celebs Need To Look Like Real Women
In a recent interview, Demi Lovato confessed the real problem with Taylor Swifts "squad" and other groups of celebs.
"To be honest, and this will probably get me in trouble, I don't see anybody in any sort of squad that has a normal body," Lovato said. "It's kind of this false image of what people should look like. And what they should be like, and it's not real."
Movies Need To Rep Plus-Sized Women
And no, not just as the awkward or "funny" friend. But as a strong female lead. Take the "Stranger Things" character Barb, who became an internet sensation after the show was released on Netflix.
And while, yes we all love Barb, let's face it, her "sidekick" part in the show was far from what we wanted. We wanted badass Bard taking lead in the show and repping real women.
Even researching this piece, I spent a good chunk of time google "Plus-Size Women Featured in Film" and found little resources, or women featured. This needs to change.
Social Media Needs A Makeover
How many times a day do we scroll through our feed, looking at images of thin models in your Instagram, or only the best most glamorous shots of friends on Facebook? The reality is, not everyone looks that way.
In a survey done by Dove, with women between the ages of 18 and 64, results showed that women are more than twice as likely to say that their conception of beauty is shaped by “women in the public domain” and social media (29 percent and 25 percent, respectively) than they were before they entered high school (11 percent and 10 percent, respectively).
Some of the best and beautiful beauty and fashion bloggers are plus-sized women. Why aren't they adorning our feeds with their sensational talent and rockin' bods? Think about what your feed looks like and how you can rep women that actually look like our nation.
All of these things will truly help change how women perceive their bodies, and how we represent real women in the U.S.
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