Why Is Fashion Nova Promoted By Kylie Jenner On Instagram
Out of nowhere, Fashion Nova (a new LA based fashion brand) seems to have erupted on social media (Instagram) by gaining new followers with Kylie Jenner and Amber Rose Ads. This body-con brand is centered on Kardashian/Jenner bodies - voluptuous, sexy clothing options.
Fashion Nova 7.9 Millions Followers on Instagram
Fashion Nova seems to have based their entire marketing/business strategy on the Kardashian/Jenners. Fashion Nova is known for its sexy, size-inclusive club dresses which fits perfectly with the Kardashian/Jenner "glam brand". And If they're willing to pay anywhere between $125,000 and $300,000 for a single post across their portfolio.
They pay them (Kylie) for endorsements to her 94.3MM Instagram followers and they models they use seem to mirror each one of the Kardashians/Jenners. See here for the similarities:
Kylie Jenner & Fashion Nova
Khloe Kardashian & Fashion Nova
Kim Kardashian & Fashion Nova
Kourtney Kardashian & Fashion Nova
There are also a bunch of other celebrities that are rocking Fashion Nova and promoting it on instagram! Fashion Nova has done the (practially) impossible by creating followers out of the influencers that everyone else follows!
Amber Rose & Fashion Nova
Katerina Berezhna & Fashion Nova
Color Me Nae And Fashion Nova
Tammy Hembrow & Fashion Nova
Kylie has always been pushing the envelope on fashion (paid and unpaid), check out her Christina Aguilera halloween costume (in case you're looking for inspiration)!