How To Switch To A Business Account On Instagram

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Find out how to make the leap to a Business Account on Instagram!

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How To Switch To A Business Account On Instagram

Every social media platform is ramping up their features. After all, the goal is to make people want to use the site. This includes business owners, public figures, and anyone else that would benefit from having a special account. Business accounts on Instagram are only one of the latest innovations from the social media giant. People tend to be visual creatures and Instagram is the most visual platform out there, based entirely off of videos, photos, and other visual content. If you own a small business, you can only benefit from being able to see how many people are interacting with your content each day and what demographics they belong to better your content strategy. In this guide, we will tell you all about business accounts on Instagram and why and how you should switch to one today!

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What Is A Business Account On Instagram?

Like Facebook and Pinterest, Instagram is only the latest social media website to create a special account for business owners. So what is an Instagram business account? Unlike the standard Instagram account, the business account comes with some really cool features that can help you build your business and increase engagement. For example, on an Instagram business account, you can:

  • Add your location, phone number, and email. These are all clickable!
  • Promote specific posts to reach more viewers.
  • View analytics that show you who is interacting with your posts including their age, gender, and location
  • Get information on the days of the week when the most people are interacting with your content.
  • View engagement of individual posts.
  • Use third party software to schedule posts.

According to Instagram, more than 200 million folks on Instagram visit a business profile every single day. Also, 60 percent of people have admitted to discovering new products while on Instagram and a third of all stories watched are from business accounts. Sounds like pretty compelling reasons to make the switch!

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How To Switch To A Business Account On Instagram

It's much easier than you think to switch to an Instagram business account and is, overall, fairly intuitive. All you have to do is:

  1. Open your Instagram app.
  2. Click on your profile page.
  3. Click on Settings.
  4. Scroll down to the button that says Switch to Business Profile and click it.
  5. Connect to your business Facebook page (you will have to create one if you don't already have one).
  6. Enter your business info, including email, phone number, or location if you would like that on your profile.

That's all you have to do! Having a business account on Instagram makes your life as a business owner so much more easy. Enjoy all the benefits you reap when you switch over today!