These 17 Lingerie Brands Are So Pretty You Just Know They're Women-Owned

lingerie, anya lust, Fleur Du Mal, savage x fenty
Anya Lust / Fleur du Mal / Savage x Fenty

Lingerie made for women, by women.

If you're in the market for some new lingerie, we encourage you to skip Victoria's Secret this time, and opt for one of these women-owned lingerie brands instead! Since women are the ones wearing lingerie, why support a male-led brand like Victoria's Secret, when there are plenty of gorgeous and affordable female-led lingerie brand alternatives!? We scoured the internet to find the best lingerie brands that have wholesome values and missions that you'd be proud to support. Many of these brands focus on sustainability, reduced environmental impact, size and body inclusivity, and overall female empowerment - what's not to love!? So go ahead and read through this list of women-owned lingerie brands and we guarantee you won't regret supporting them!

Before you continue, we'd like to let you know that this list may contain affiliate links, meaning we may collect a commission if you decide to click through and make a purchase.

1. Anya Lust

About the Brand: Anya Lust is an online luxury lingerie boutique whose mission is to encourage women and couples to live passionately, love deeply, and be open to exploring new things. They curate only the finest selection of pieces from passionate designers around the world who work with expert seamstresses, using the finest lace and silk to create silhouettes that flatter the female form.

Price Range: $$-$$$

Click here to shop Anya Lust!

2. Araks

About the Brand: Araks is a lingerie, swimwear, and resort wear brand for women. Everything they make is intended to let women feel at ease and naturally beautiful—to give them something that enhances, not distracts. Araks uses a sustainable approach when creating their pieces, which are intended to last a lifetime.

Price Range: $$-$$$

Click here to shop Araks!

3. Cuup

About the Brand: Cuup is a lingerie brand on a mission to redefine the way women look and feel in their underwear. They ditched the outdated bra sizing system and made their measurements on real bodies. The result is a collection of iconically unlined bras designed to accentuate, not alter, the female form. Cuup proudly offers 40 sizes – A to H – designed to fit women’s differences – and they’re just getting started.

Price Range: $-$$

Click here to shop Cuup!

4. Dora Larsen

About the Brand: Dora Larsen is a colorful lingerie brand that offers stunning and head-turning lingerie pieces. Sustainable and ethical values are at the core of the brand. The independently owned brand creates two collections a year that are produced in limited quantities. The team works closely with each of their suppliers to ensure the highest standards of quality and ethics.

Price Range: $$-$$$

Click here to shop Dora Larsen!

5. Eberjey

About the Brand: Eberjey is an elevated lingerie and sleepwear brand creating lingerie that women can feel comfortable in all day. Their company is founded on softness, comfort, and wearability. They also use sustainable fabrics like their best-selling Tencel Modal fabric. If you're in the market for comfy lingerie or sleepwear, check out Eberjey!!

Price Range: $-$$

Click here to shop Eberjey!

6. Fleur Du Mal

About the Brand: Fleur Du Mal is a luxury lingerie and ready-to-wear brand inspired by women who are powerful, chic, and celebrate their femininity & sexuality. Shop their gorgeous lingerie, loungewear, swimwear, and even everyday clothing! We personally love their unisex sleep boxers and this floral lingerie set which is to die for.

Price Range: $$-$$$

Click here to shop Fleur Du Mal!

7. Hanky Panky

About the Brand: Hanky Panky is an affordable and quality lingerie brand for women. Hanky Panky has been a leader in the industry for over half a century. We love that the brand supports slow fashion, sustainable practices, and fair rewards. You have to check out their iconic Thong Bouquets, which make the perfect gift!

Price Range: $-$$

Click here to shop Hanky Panky!

8. Bloomers Intimates

About the Brand: Bloomers Intimates are reclaiming and redefining the idea of traditional "bloomers" with their comfortable, supportive, yet sexy line of high-waisted skivvies. This brand was started by a mother-daughter duo whose mission was to create lingerie that women of all ages can look and feel great in. Truly bridging the gap between old-fashioned and modern, these women's underwear offer a timeless and elegant look, while also being so comfortable you'll forget you're even wearing them. Guaranteed to be your new favorite skivvies - give them a try for yourself and you won't be disappointed!

Price Range: $$

Click here to shop Bloomers Intimates!

9. Kiki de Montparnasse

About the Brand: Kiki de Montparnasse Kiki De Montparnasse is a luxury fashion & lifestyle brand that celebrates intimacy & inspires confidence, independence, & imagination. They offer inspired lingerie, ready-to-wear and more, all created with exploration, liberation, and seduction in mind.

Price Range: $$-$$$

Click here to shop Kiki de Montparnasse!

10. Lively

About the Brand: Lively creates bras and undies that blur the aesthetic lines of lingerie, active, and swim, taking the best elements of high-style and comfort from each category. They source the best components and materials in the industry, and have their own factory, ensuring the highest quality and ethical standards. Shop their lingerie, loungewear, swimwear, and more!

Price Range: $-$$

Click here to shop Lively!

11. Lonely

About the Brand: Lonely, for women who wear lingerie as a love letter to themselves. Lonely is a New Zealand-based design house that celebrates the strength and the individuality of women through their comfortable styles, signature silhouettes and custom prints.

Price Range: $$-$$$

Click here to shop Lonely!

12. Mary Young

About the Brand: Mary Young garments are made using sustainable fabrics that are good for you and for the planet. We believe our workers should be paid a living wage and work in good conditions so we are proud to produce our garments in Montreal, Canada. Our designs are inclusive, made with every body type in mind.

Price Range: $$-$$$

Click here to shop Mary Young!

13. Natori

About the Brand: The Natori Company is a women's fashion designer and manufacturer based in New York City selling lingerie, nightwear, loungewear, ready-to-wear, underwear, and other high-end women's fashion. They're committed to supporting organizations that empower women and fight racism and structural inequality around the world.

Price Range: $$-$$$

Click here to shop Natori!

14. Savage x Fenty

About the Brand: Savage x Fenty celebrates fearlessness, confidence, and inclusivity. In partnership with a team assembled from the industry’s elite, the label by Rihanna has disrupted and redefined the lingerie marketplace with its accessible price point and extensive assortment of inclusive lingerie. Shop their selection as a guest or sign up for a VIP membership for extra savings!

Price Range: $-$$

Click here to shop Savage x Fenty!

15. The Little Bra Company

The Little Bra Company is an Asian-women-owned brand that offers specialized bras that cater to petite women who often struggle to find the perfect fit. Founder Emily Lau started the company after being frustrated by her lack of options as a petite woman shopping in the bra department. Her bras are thoughtfully designed with petites in mind, but can be worn by anyone with cup sizes AA through D. We love how The Little Bra Company is so dedicated to philanthropy, giving back partial proceeds to various nonprofit organizations and donating bras to people in need.

**Price Range: $-$$

Click here to shop the Little Bra Company!

16. Thistle & Spire

About the Brand: Thistle & Spire is a women's lingerie brand that revolves around self-love. They believe that confidence starts with your first layer, and the right lingerie will make you feel unstoppable.

Price Range: $$-$$$

Click here to shop Thistle & Spire!

17. Uye Surana

About the Brand: Uye Surana is a lingerie brand known for their beautiful designs that have been extensively fit tested to optimize comfort and offer support across their inclusive size range. Their pieces are handmade in small batches and often limited edition, so shop and get your while you can!

Price Range: $-$$

Click here to shop Uye Surana!

Let's Keep the Conversation Going

Which women-owned lingerie brand are you most excited to try?

Message us on Instagram @womendotcom or Facebook to tell us!