What is #BalanceforBetter? What You Need to Know for International Women's Day
Let's celebrate International Women's Day 2019!
What is #BalanceforBetter?
According to BBC, International Women's Day has been a UN-recognized even since the early 1900s. Now, come celebrate the women's movement and progress that has been made in the past year on Mar. 8. This year's campaign theme for 2019's International Women's Day is #BalanceforBetter – and individuals everywhere want to understand what it means and what they can do with the hashtag. Curious? Then keep on reading. Here's everything you need to know.
International Women's Day 2019 Theme
Since 1975, the United Nations have been tasked with setting up an annual theme for International Women's Day. In 2019, the UN decided to focus on "Think equal, build smart, innovate for change."
According to UN Women, the theme is meant to "focus on innovative ways in which we can advance gender equality and the empowerment of women, particularly in the areas of social protection systems, access to public services and sustainable infrastructure."
The Campaign Theme for International Women's Day 2019
While the UN decides on the overarching theme of International Women's Day, there is also a campaign theme, which is fittingly chosen by the International Women's Day campaign, to help spread awareness and take action in the community.
This year's campaign theme is #BalanceforBetter, which is meant to promote a gender-balanced world not only on International Women's Day, but also all year round.
The campaign's website claims:
Balance is not a women's issue, it's a business issue. The race is on for the gender-balanced boardroom, a gender-balanced government, gender-balanced media coverage, a gender-balance of employees, more gender-balance in wealth, gender-balanced sports coverage ... Gender balance is essential for economies and communities to thrive.
How You Can Help Spread Awareness
Want to get out there and motivate others? You can make the #BalanceforBetter pose and amplify your voice on social media.
The campaign's website suggests individuals to use the hashtag #IWD2019 on social media to help spread awareness for #BalaceforBetter.
We Want to Hear From You!
How will you celebrate International Women's Day?