Tarte Is FINALLY Replacing Their Shape Tape Foundation & It's Phenomenal

tarte shape tape foundation relaunch, 2019
via Tarte Cosmetics

Ready for the age of inclusivity?

Tarte Is Revamping Its Shape Tape Foundation

A little over a year ago, makeup junkies lined up when Tarte revealed that they would be releasing Shape Tape Foundation following the success of their best-selling Shape Tape Contour Concealer.

What came next was nothing but utter disappointment.

While many thought that the Shape Tape Foundation would soon become a fan-favorite, Tarte came face-to-face with massive backlash, as the original line came in 15 shades. While 15 shades might have seemed like a decent amount in the '90s, the tide has changed in the beauty community. Tarte's limited shade range is seen as non-inclusive and "laughable" at best, especially after comparing to Rihanna's new 40 shade standard.

Parks and Recreation via NBC

Despite the backlash, Tarte took the community's feedback to heart.

Now, a year after the controversy, the company making it up to the community by relaunching the Shape Tape Foundation line entirely, replacing the line with an entirely new formula, bottle, and shade range.

The best part?

The new Face Tape Foundation comes in a whopping 50 shades with 5 undertones.

While it is clear that Tarte initially missed the mark, we appreciate the work they put into listening to the community and making their brand more inclusive.

If that's not love, we don't know what is.

If you're dying to get your hands on the new formula, Tarte's Face Tape Foundation will be released on February 17, but you can check out the shades and sign up to be notified upon release on Tarte's website.

We Want to Hear From You!

Have you tried Tarte's new formula? Are you impressed with their new shade range?