Introducing Belei, Amazon's First Skincare Brand

belei amazon skincare launch 2019
via Amazon

Ready for Amazon's official debut into the world of beauty?

Amazon Launches Belei, Their First Skincare Brand

I've been purchasing skincare products from Amazon for years. I learned from my mother, who passed on her online-shopping habits onto me. I've fallen in love with Amazon's two-day shipping and no other online retailer can make me believe I deserve anything less. And now, Amazon is launching their own skincare brand called Belei.

According to Allure, Amazon combined "believe" and "beauty" to come up with the perfect beauty brand name: Belei. And as of now, the company has 12 products available that focus on different aspects of your daily skincare regimen, from an oil-free micellar cleansing wipes to a charcoal balancing face mask.

On Wednesday, Amazon shared the Belei launch on their Instagram. In a caption, the company unveiled Belei and explained that "all of the products in this new Amazon #skincare line are made without parabens, phthalates, or sulfates, and they're never tested on animals." And wait, we haven't even gotten to the best part yet.

While the brand currently only has 12 items to purchase, each item is $40 or below.

In a press release revealed by Allure, Amazon's head of beauty private brands, Kara Trousdale, said, "Our goal is to help customers spend less time and money searching for the right skin-care solutions. We took a simple, no-nonsense approach when creating Belei, developing products with ingredients that are both proven to deliver results and also offer customers great value for the quality."

Belei also upholds the same customer loyalty as any aspect of the online retailer. Per the Amazon beauty brand's store page, Belei states that they are proud of their products. So if you aren't satisfied with your purchase for any reason, you can ask for a refund within a year of the purchase.

Now, if that isn't something to celebrate, I don't know what is.

You can purchase Belei skincare here.

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