Whether you’re looking for information on how to buy Snapchat’s new custom Geofilters or perhaps are just trying to figure out what exactly they are, you’ve come to the right place. In case you’re not familiar with Snapchat-esque vocabulary, we’ll take a look at exactly what Snapchat geofilters are and why their new custom ones should interest you.
Then we’ll take a look at how to buy Snapchat’s new custom geo filters in case you should decide to make your own, either on Snapchat’s website or now right from the app itself. Just in case you’re brand new to the app, Snapchat is a social messaging app that allows users to share their photos, videos, and if desired accompanying text with friends. Additionally it also allows you to open chats, build Stories, earn points, and a whole slew of other options.
So what’s the difference between Snapchat and other forms of social media, such as Facebook and Twitter? The main one is that the Snaps you send disappear moments after the recipient sees them. This can make for some infamously racy Snaps, but beware that you should definitely exercise a certain degree of caution, considering that screenshots these days have the ability to immortalize pretty much anything, even Snaps that may or may not seem like such a great idea later on down the road.
That said, let’s take a look at what exactly geofilters are and how to buy Snapchat’s new custom geo filters.
What Are Snapchat Geofilters?
As far as what exactly they are, a Snapchat geofilter is a special overlay that you can use to dress up your Snaps when you’re in a certain location. They look sort of like custom stickers that you can add to a photo or video that will share your location with whoever you’re snapping with. In order to access them, you’ll need to make sure that they’re enabled on your phone.
To do this on an iPhone for instance, you’d go to Settings > Privacy > Location Services. Make sure that your Toggle Location Services are "on," and then scroll down and make sure the individual Snapchat app is toggled "On" too. Next, open Snapchat and tap the settings cog in the top right corner. After choosing the "Manage" option, you can now toggle on Filters, which will enable geofilters.
Why Use Geofilters?
Geofilters are used by everyone from businesses to individuals and are a way to sort of send a shout out to a location or event. For instance, if you’re in a certain city, you’ll be able to see geofilters you can use that include the city’s name or a certain business or public attraction that had a custom geofilter made.
The cool thing about custom geofilters is that you can even make your own to use for a specific event such as a wedding, birthday party, baby shower, or any other event.
Where Do You Make A Custom Geofilter?
Initially, you had to go to the Snapchat Website which is still an option if you’d prefer to use your desktop. There you’ll find an online design studio where you can either upload your design or customize one of the many templates you’ll find. Now Snapchat has incorporated the same design studio right into the app however, so you can access the mobile creative studio right from the app’s settings. After your design has been submitted and approved, you’ll be able to select the location where your customized geofilter can be used.
How Do You Map A Geofilter?
When you move on to selecting the range your custom geofilter will be available within, you’ll be directed to a “geofence” creator. This will allow you to select an area that’s roughly 20,000 square foot or more in which your geofilter will pop up in at the time and place you specify. From that point on, it’s all a matter of showing up in the specified time and place and enjoying!
Now that you know how to create your own custom geofilter, go forth and enjoy!
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