Obvious Wines Is for Anyone Intimidated by Wine—Here's Why

Three women holding their favorite bottles of Obvious Wines
via Instagram: @obviouswines

It should be obvious what's in your wine!

Obvious Wines Is Making It Easier for You to Discover Your Perfect Wine

We drink wine more than any other alcoholic drink around.

It's such a constant in our live that we truly consider ourselves certified vino experts. With that being said, we do still find ourselves intimidated by various wine brands out there.

Understanding the notes and flavors and what they pair best with is too much for our brain to handle. Plus, it's wine. We shouldn't need to be a trained sommelier to know what wine to drink.

Thanks to Obvious Wines, we don't have to.

This vegan and sustainably farmed wine brand was born of the same problem we, and so many others out there, face on the daily—which wine do we drink and why?

They've bottled six perfect wines with simple and easy-to-understand ingredients, with everything you need to know about each wine printed right on the bottle. It doesn't get much more up-front than that.

To learn more about Obvious Wines, we chatted with their CEO and founder Brice Baillie. Read our exclusive interview below!

Women.com: Where did the idea for Obvious Wines come from?

Brice Baillie: Obvious Wines came to be after observing the way my wife and her friends loved and enjoyed drinking wine, but would often feel intimidated or unsure when it came time to decide which wine to drink. I noticed this gap between how people behave with wine and how they consume it was prevalent amongst many people, and decided to develop a collection of high-quality wines that was more accessible and approachable to everyone. Making the wines eco-friendly was mostly a personal preference that stemmed from the belief that we all need to make small changes in our daily lives to limit our ecological footprint.

WDC: Was it difficult creating vegan and sustainably farmed wine?

BB: It was difficult to create vegan and sustainably farmed wines, because when you want the wines to have these traits, the entire winemaking process is prolonged. In order for the wine to be vegan you’re funneling it down even further, which takes more time. Because it’s a longer, more thorough production process, it requires more attention, more effort, and more money. But these are traits we want our wines to have, so for us, it’s worth it.

WDC: How did you decide on the six different wines for the collection?

BB: It was a combination of speaking with people, and looking at the market and noticing trends. We are in the process of expanding our distribution into other states, but as far as the collection goes, we’re sticking with the current wines for now.

WDC: Do you have a favorite wine of those offered?

BB: The N°01 Dark & Bold is my favorite for a few reasons. It was the first wine in the collection and it’s from a local winery that’s committed to eco-friendly wines. They were also the first ones to trust me and give me a chance back when I had no track record or experience in the wine industry. It’s also just a solid wine that tastes great on its own or paired with a meal.

WDC: For each wine offered, what's one thing they each pair best with?


  • N°01 Dark & Bold: Spicy foods

  • N°02 Bright & Crisp: Hard cheese

  • N°03 Light & Lively: Pizza

  • N°04 Rich & Oaky: Popcorn

  • N°05 French & Bubbly: Birthday cake

  • N°06 Simply Rosé: Salads

WDC: What's something people should know before drinking your wine?

BB: Pretty much everything about the wine itself is on the bottle’s label, but one thing most people might not know is how we selected our wines through a series of tastings with friends, (and friends of friends of friends) and taking into account what they liked and what they didn’t like. Our wines aren’t a reflection of what I enjoy, but a reflection of what many different people seem to enjoy.

WDC: Why should consumers be more conscious about the wine they drink?

BB: There’s the educational aspect—trying more wines and paying attention to what you drink will help you discover what you like vs. what you don’t like and why. And then there’s the ecological aspect, where people should be more conscious about wine being eco-friendly and using eco-friendly practices. Wine is a natural product but there are wines that are farmed in a way that is harmful for the environment and it’s important to just be aware of that as a consumer.

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