The Co-Founders of Glow Recipe Are Here to Save Your Skin

via Instagram: @glowrecipe

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Glow Recipe Is Making Skincare 'Unapologetically Fun' for the Masses

From their Pineapple-C Bright Serum to their Watermelon Glow Pink Juice Moisturizer, you've likely seen Glow Recipe's adorable skincare products all over Instagram.

These fruit-powered cleansers, mists, serums, moisturizers, and masks don't just look cute, they're also incredibly effective with their expert blend of innovative ingredients. Apart from that, their products are also clean, cruelty-free and free of parabens, sulfates, and phthalates.

Recently, Glow Recipe hosted a star-studded launch party to welcome brand new addition to their skincare essentials—the Avocado Melt Retinol Sleeping Mask.

We were lucky enough to chat with the skincare line's co-founders, Christine Chang and Sarah Lee, to learn more about this sleep mask, discover how Glow Recipe came to be, and more.

Read all they shared with us in our exclusive interview now!

Women.com: How did Glow Recipe come to be?

Sarah Lee: Christine [Chang] and I were de-stressing years ago over wine and sheet masks when we realized that we were both working on projects inspired by Korean beauty technologies. As the only two employees at L'oréal that had experience in both the U.S. and Korean markets, we knew that we'd uniquely be able to leverage our combined 20 years of bi-cultural beauty industry experience to create a destination for clean, fruit-powered skincare—and Glow Recipe was born. Our company name is inspired by the Korean word for glow—gwang. We are always looking for the best ingredients and trends to achieve a glowing, lit-from-within complexion, so naming our company Glow Recipe just felt right.

WDC: What's the process like coming up with products for Glow Recipe?

Christine Chang: Natural ingredients are a big part of our Korean heritage and tradition. When we would visit Korean bath houses when we were young, only natural ingredients were used. Ingredients like green tea and milk were splashed onto skin. At the time, we didn't understand why, but now we understand that green tea is filled with soothing antioxidants and the lactic acid aids in smoothing your skin. Our grandmothers used to rub cold watermelon rinds on our heat rashes in the summer, and they would be miraculously gone the next morning. It has always been important for us to harness the power of natural ingredients, as we found fruits like watermelon and avocado both fascinating and familiar, but highly potent and antioxidant-powered for skin. Aside from ingredients, we also focus on the sensoriality of skincare, from playful, innovative textures to tactile packaging. All of these elements contribute to the skincare experience and we always want to make sure we are thinking about these fundamental touchpoints.

WDC: Why was now the right time to release the Avocado Melt Retinol Sleeping Mask?

SL: We've always loved how beneficial retinol is for the skin as it effectively repairs damage and increases cell turnover to reduce fine lines and wrinkles. However, retinol has sometimes been a misunderstood ingredient—an ingredient that is powerful and effective, that causes irritation, redness, and sensitivity. This may be true if it's not used with a gentle approach on sensitive skin, so we wanted to find a way to re-introduce this amazing ingredient by incorporating skin soothing and hydrating ingredients that our community loves about the Avocado Melt Sleeping Mask and add more benefits in a gentle way. As a result, we added encapsulated retinol—a unique, gentle delivery system for a powerful, potent ingredient. The encapsulated form gently time releases the retinol into the skin instead of all at once on the skin's surface, as traditional retinol does. Encapsulated retinol is a gentle but potent way to reap all the benefits of retinol without the sensitivity or irritation. We really loved this encapsulated, time-release technology, so we also included encapsulated hyaluronic acid and niacinamide to continually hydrate skin and address wrinkles. To ensure that that the formula was packed with soothing ingredients, we added matcha, chamomile powder, and ginger that help revitalize and brighten stressed skin.

WDC: What's the best way to use the Avocado Melt Retinol Sleeping Mask to get the most out of it?

CC: Our Avocado Melt Retinol family harnesses avocado and encapsulated retinol to nourish and restore the skin. The Avocado Melt Retinol Sleeping Mask perfectly pairs encapsulated retinol with PHAs to address hyperpigmentation, as well as gently resurface for glowing skin. Additional soothing, anti-inflammatory ingredients like matcha and chamomile powder help to calm and brighten skin. I love the bouncy texture of this sleeping mask, as my skin feels instantly cool after applying it. When I'm feeling extra dehydrated, I slather this on at night as my last step before bed and wake up to firmer, smoother, and hydrated skin. It's also amazing as a wash-off mask when I want a quicker, flash facial result without the luxury of sleep. The Avocado Melt Retinol Eye Sleeping Mask contains additional encapsulated forms of niacinamide and hyaluronic acid that also time-release into the skin for continued hydration and nourishment. We also found a new antioxidant-packed ingredient called coffeeberry, that helps awaken the eye area. When I spot milia around my eye area, the eye sleeping mask is my go-to to treat it overnight. I love waking up to firmer, brighter eyes or using it during the daytime to create the perfect concealer-ready under eye.

SL: Our new sleeping masks are great options to introduce retinol into your routine, as they are formulated with encapsulation technology to be gentle enough for all skin types and ages. If you're someone who feels intimidated by traditional retinol and the potential side effects, our Avocado Retinol Family is the perfect starter pack to your retinol journey. Both products harness the potent results of retinol in a gentle, encapsulated form that is less sensitizing and irritating. We also believe in prevention when it comes to skincare and making sure your skin is hydrated and protected to build a strong skin barrier. We recommend using a gentle form of retinol as early as your twenties, to prevent blemishes, acne, milia, dark circles, and skin stress. When used right, retinol is one of the most powerful and ideal ingredients to use for all skin types and ages for healthy, radiant skin.

WDC: What's a common misconception people have about your products you'd like to debunk?

CC: A common misconception is that a skincare routine has to be more than 10 steps. We are always working to dispel this myth and utilizing multitaskers is both time-efficient and highly effective. Our OG Watermelon Sleeping Mask is a great example of a holy grail multitasker as it gently exfoliates with AHA while hydrating with watermelon extract and hyaluronic acid. In general, a sleeping mask is a great product to have in your wardrobe, as it can be easily swapped into a routine, and has multiple uses. Sleeping masks do all the hard work overnight or can give an instant result when used as a wash-off. Mists are another versatile product to have in your skincare wardrobe. Our Watermelon Ultra-Fine Mist can be used as a toner, makeup setter, and skin refresher. Having a convenient, on-the-go face mist is key to maintaining moisture levels throughout the day.

WDC: Are there any plans to expand your skincare line even further?

SL: We have some amazing launches coming down the line this year that we are truly excited about. We love creating innovative products that pair unexpected ingredients and can't wait to share with our beauty community. Currently, we're focused on expanding within skincare. There are a lot of new innovations that we're excited to introduce into the category as well as a skincare-makeup hybrid category, so we want to put our attention into that. Our mission for Glow Recipe is to bring our community best-in-class clean innovations that are effective, super sensorial, and unapologetically fun, and we are excited to continue to do so.

We Want to Hear From You

Do you love Glow Recipe as much as we do? What are your favorite skincare products from their line?

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