What Is Pantone’s 2018 Color Of The Year? We’re Obsessed With The Ultra Violet Hue!
This is the coolest shade of purple we've seen yet.
Per tradition, Pantone has officially released its prediction for its 2018's Color of the Year.
The royal hue in question? Ultra Violet, Pantone 18-3838.
Lighting the way for the year ahead, Pantone announces PANTONE 18-3838 Ultra Violet as the Color of the Year 2018! 💜🔮🎆 A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future.#COY2018 Link in bio to learn more about #UltraViolet
The printing company describes the futuristic shade as a "dramatically provocative and thoughtful purple" that communicates originality and visionary thinking.
Last Year's featured color was PANTONE 15-0343 Greenery.
In 2016, Pantone broke from tradition by picking a combination of two different colors, PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity.
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