What Is Pantone’s 2018 Color Of The Year? We’re Obsessed With The Ultra Violet Hue!


This is the coolest shade of purple we've seen yet.

Per tradition, Pantone has officially released its prediction for its 2018's Color of the Year.

The royal hue in question? Ultra Violet, Pantone 18-3838.

The printing company describes the futuristic shade as a "dramatically provocative and thoughtful purple" that communicates originality and visionary thinking.

Last Year's featured color was PANTONE 15-0343 Greenery.

In 2016, Pantone broke from tradition by picking a combination of two different colors, PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity.

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