"I Want My Life Back" Why We're Buying Into 90s Nostalgia
The science behind why grown up Millennials are addicted to "Hey Arnold!" all over agin
Nods back to the 90s didn't happen all at once. They happened slowly with the resurgence of scrunchies and high waisted jeans, then evolved to online listicles about why ''90s Kids Had The Best Childhood," and "90s Slang You Definitely Forgot". Soon enough it seemed 90s throwbacks were coming out of the woodwork in troves like the hair of Chia pets: the Backstreet Boys declared they were never gone, sites unleashed lists about Heinz EZ squirt and Limited Too relaunched. Lisa Frank unicorns were barfing out buttefly hairclips and 90s accessories by the bucketful.
Now it seems, 90s nostalgia has begun to rule web content. Explanations of the 2016 have been reinterpreted into short form pieces "as told by Clarissa Explains It All," and "Friends" gifs are tacked to our FB walls on the daily. Now, we're all pining over the things we left behind in 1999 even though just ten years ago during the peak of 2000s, we pulled on our extreme lowriders, scoffed at the chokers we once wore so proudly, and debated selling the treasured Beanie Babies collection we'd acquired just years before.
So what is it about the 90s that's making grown ass adults care about Furbies again, breakout their Tomagatchis and sign up for Netflix accounts to see what the Tanners are up to all of the years after the end of "Full House"? Why is everyone going bananas over Pokémon GO??
The Sensation of Nostalgia Is Like a Drug
Remembering your favorite episode of "My So Called Life" and marathoning old Destiny's Child and Bewitched music videos on youtube stimulates your brain's pleasure circuit and sends you down a path of neurochemical releases that make you feel warm, optimistic about the future, less scared of death and emotionally connected to people in your life. Online sites capitalizing off of our attempts at grasping at the past are our drug pushers.
It Was The Last Decade of Simplicity
Just like the beloved decade of yesteryear, today's age of tech advancement is happening in huge strides. The mashup of 90s tech (where, in just ten years we saw boombox behemoths evolve into portable media players like the iPhone) with instant social media gratification (with tech giants like Snapchat and Facebook) makes sense if you think of how quickly the rapid development of 90s tech happened. While the benefits of a greater tech space can be listed for ages, the truth is, the time just before we started to learn about computers in school were simpler times and 90s kids were the last to witness that. Kids don't play laser tag outside of school anymore they Pokémon GO, they don't sit on the sidewalk and do chalk art. There's an app for that
Kids Who Like Gadgets Who Like Gadgets
Nineties kids have morphed into the insta snapping documentarians of the 2010s and have reverted to sharing with friends those things that connect us all: our formative years. The decade where we sat in front of our TVs and actually paid attention to the screen without tapping into the world with our iPhones and tablets will never happen again. Laugh tracks just don't make quality TV these days. The strong look of Gap khakis will forever be no more (fingers crossed on this one). It is a common thing for adults to look back the items and trends that marked their youth with affection and a desire to go back in time and do it all over again. Circumstances have just allowed the millennial of the 90s to enjoy the earlier half of the decade which was marked by simpler toys and gadgets with the more complex toys and gadgets of today.