6 Latinx Businesses That Are Badass and Worth Checking Out

Photo of women climbing the fence with skate, wearing some merchandise from Hija De Tu Madre.
Via @hijadetumadre

These are worth checking out!

Check Out These Latinx Businesses

Cultural pride seems to be a key component in these businesses' motivation. From phone cases to yoga mats, these Latinx businesses have created numerous products for a very large audience.

According to an article published by Forbes, in 2018 Latinx businesses have risen compared to in the past years.

"Success breeds confidence, and applications for small business loans from Latino-owned companies jumped 22 percent during the past 12 months."

I find it so empowering to see thriving Latinx business as a Latina and I find it extremely important to bring awareness to their businesses. All of these businesses have a huge following on Instagram, posting more than just product photos but inspirational quotes, funny memes, and tweets from people they think their audience will love.

Taking control of their culture and showing it off in a different style so that others can feel the same pride is something these businesses do so well. Some of the products are also a reflection of the times and current struggles communities may be facing.

Building a sense of community around the companies' products is another driving force for these Latinx businesses. This is so important, especially for younger generations to remain connected with their roots.

Check out the list of business who are showing off their pride in their products.

1. Chingona Inc.

Shop Chingona Inc. here!

Chingona Inc. was founded in April 2018 and has since gained a large following. Founder Virdiana Osio went to school for graphic design and used her talent to create art that reflected her Chingona personality. For businesses like Chingona Inc., it's used as a reminder to Latinas to be proud of their roots.

"By creating my designs I hope to change the dynamic of what a chingona is," Osio said in an email. "She [Chingona] isn't your typical woman, she is a super woman. She creates her own luck and doesn't take no for an answer."

Osio hopes that her products and designs bring a "sense of belonging" to the Latinx community, especially since she had trouble with that growing up.

"I grew up in small non-diverse town and never felt like I belonged. I was one of three Mexicans."

2. Hija de tu Madre

Shop Hija de tu Madre here!

Hija de tu Madre was founded in 2016 by Patty Delgado who was inspired by "images and phrases from Latinidad, Mexican culture."

Delgado said in an email," I started HDTM (Hija de tu Madre) because I wanted to provide my Latina community with a brand that they could identify and grow with." Hija de tu Madre first started with their now signature Virgencita Jacket and has expanded to jewelry and desk decor, paying homage to the Latinx community and roots.

Delgado also feels inspired by her audience and costumers. She said, "My community provides me [with] so much inspiration and feedback."

3. Viva La Bonita

Shop Viva La Bonita here!

Based in the San Fernando Valley, Viva La Bonita is another online store that shows off la Latina. The company started in 2012 originally as a wardrobe styling company. Founder Rachel Gomez came to realize the lack of Latina representation in clothing.

"I discovered there was a major lack of representation for the Latina Community in fashion," Gomez said. "I wanted to create a brand that didn't create a 'look' or 'trend.' I wanted to create a brand that would inspire and give our Latina community a sense of belonging and empowerment."

Gomez wants women to get inspiration from Viva La Bonita and believe in themselves.

"It doesn't matter where you're from, what life has put you through, what your current situation is, believing in yourself is one of the most powerful things we can do as humans."

Viva La Bonita clothes and accessories feature Spanglish words or phrases and definitely hones in on the streetwear style. There are different collections that can also be found online, like their collection of clothes called "Siempre en la Calle" and you can find shirts, sweaters, and hats sporting that phrase.

"Viva La Bonita is my way of reminding women to never forget about the magic they have living inside of them and don't be afraid to use it," said Gomez.

4. Ceiba

Shop Ceiba here!

Ceiba brings their own products while also showcasing and selling products straight from Yucatan, Mexico. Eyra Perez alongside her partner Mike had originally started Ceiba as a yoga mat business in November of 2016.

The products from Ceiba soon expanded after Perez brought some clothes back from Yucatan. " I was shopping for myself in Valladolid one day when I thought, maybe I'll bring a few pieces back to see how they do," Perez said. "I uploaded the little bit of product that I brought and it sold out before the event. I felt that was a sign. After selling hand-picked items for a few months, I started designing my own."

Perez gives it all to the women who showed her how to craft the gorgeous traditional pieces. "They are so talented. Each has a different approach and technique when it comes to their work."

Although she says not all her pieces are traditional, they allow her to feel connected to her culture and roots.

5. The Hoodwitch

Shop The Hoodwitch here!

The Hoodwitch is not only an online store where you can find books about witches and crystals, tarot cards, sage, and crystals, Hoodwitch is also a blog. You can find posts about astrology, horoscopes, and healing magic rituals.

"It started as a fun play on words, but also as a reference to the curanderas and the wise women in the neighborhood botanicas that I grew up in," founder Bri states in her about page on the Hoodwitch website. "This experience has allowed me to explore my understandings of metaphysics, folk medicine, and wellness in ways I never thought possible."

6. Cultura Corazón

Shop Cultura Corazón here!

Cultura Corazón has a large variety of earrings and pins with different cultural symbols like Frida Kahlo, Sacred Hearts, and Zia—a symbol that originated from the Zia tribe in Zia Pueblo.

Businesses like these share such a tremendous amount of pride and also add their own interpretation of their culture. One thing they all have in common is culture and spreading awareness to take pride of where they came from.

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